Louis Vuitton - Alma
The Alma’s ancestry can be traced to the end of the 19th century, with its most direct forebears taking the rather humble form of a linen bag and a night bag – two simple canvas pouches designed to keep trunk drawers tidy. In 1901, their functions merged, giving rise to the Steamer bag, the essential companion of transatlantic passengers. Its elegant trapezoidal design concealed discreet compartments to separate clean linen from that already worn. In 1934, Gaston-Louis Vuitton further refined this smart yet practical shape to create the more compact Squire bag. In 1955, it, in turn, spawned the city-chic Champs-Élysées, which announced its arrival by adopting the name of the world’s most famous avenue.